Fares and Ticketing

We lead the field in the monitoring and development of fares and ticketing strategies for commercial bus operators and local authorities.

We carry out numerous reviews of product and ticket sales to assist operators improve their business offer and levels of return and maximise patronage. Our work includes:

• Assisting operators with fares and ticketing initiatives;
• The introduction of new multi-operator ticketing schemes;
• Improving the ticketing range for particular groups, for example commuters or young people;
• Apportionment methods for multi-operator schemes and competition law compliance;
• Developing dynamic ticketing schemes for long-distance express services;
• Acting as mystery shopper to check that fares are collected and tickets issued correctly;
• Complex analysis of fares elasticities; and
• Modelling the impact of fare changes on patronage and revenue.

If you would like to discuss this with us please contact our office on 01772 204988 or send us an email.