Market Research & Passenger Surveys
We offer unique, robust and dynamic insight into customer behaviours, opening up and developing market segments for expansion.
We offer as varying or specific an approach as required to provide insight into existing and potential passengers and markets. Our well-developed demographic analysis and mapping tools allow for further development of covert observational and stakeholder engagement data.
Market Profiling
We use our skills in passenger transport market segmentation to predict passenger response to different marketing initiatives. This requires market research tools to link to the segments in order to harvest the results appropriately.
For example, user and non-user surveys would include appropriate sampling questions to determine the respondents’ main market segment. This has great value when considering highly focused marketing initiatives. Our work with operators in direct marketing through telesales has shown that a well-planned, targeted campaign can deliver a positive response.
Surveys
- Face to face surveys;
- Focus groups;
- Online surveys;
- Self-completion surveys;
- Postal surveys;
- Telephone interviews; and
- Workshops
Key Contacts
Sarah Huntley
Deputy Managing Director
