Market Research & Passenger Surveys

Market Profiling

We use our skills in passenger transport market segmentation to predict passenger response to different marketing initiatives. This requires market research tools to link to the segments in order to harvest the results appropriately. For example, user and non-user surveys would include appropriate sampling questions to determine the respondents’ main market segment. This has great value when considering highly focused marketing initiatives. Our work with operators in direct marketing through telesales has shown that a well-planned, targeted campaign can deliver a positive response. [/intense_tab] [intense_tab title=”Surveys” border=”3px solid #e8e8e8″ link_target=”_self” background_color=”#f7f7f7″ font_color=”#2c286c” content_background_color=”#ffffff” content_font_color=”#2c286c” icon_size=”1″ icon_position=”left”]

Surveys

• Face to face surveys;
• Focus groups;
• Online surveys;
• Self-completion surveys;
• Postal surveys;
• Telephone interviews; and
• Workshops

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